About Canada Beef Inc.

Vision & Mission Statements

Vision

A Dynamic Canadian Beef Advantage Delivering Recognized Value

Mission

Innovative, Collaborative & Sustainable Canadian Beef Solutions

Canada Beef Inc. is an independent national organization representing the research, marketing and promotion of the Canadian cattle and beef industry worldwide. Its efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded by cattle producers and the National Beef Check-Off, which in turn makes it possible to access beef industry market development funds provided by the Government of Canada and the Government of Alberta.

Offices & Staff

Canadian Offices:
Western Canada (Calgary, Alberta)
Eastern Canada (Mississauga, Ontario)

International Offices:
China
Japan
Mexico
South Korea
Taiwan

Over 30 employees work as a team to deliver Canada Beef Inc. programs worldwide. Our team includes marketing experts, public relations and administrative staff.

How we are funded

Canada Beef Inc. is an independent national organization representing the research, marketing and promotion of the Canadian cattle and beef industry worldwide. Its efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded by cattle producers and the National Beef Check-Off, which in turn makes it possible to access beef industry market development funds provided by the Government of Canada and the Government of Alberta.