The National and Global brand of excellence
Coming Together
Every region in Canada has its own climates, landscapes, people and stories to tell. It is this variety that makes Canada, and being Canadian, so great. In celebrating these differences wrapped in a proud Canadian flag, we showcase what makes being Canadian so special to the world, a message that our research has told us is meaningful across the globe.
At the core of Canada Beef’s strategy is the need to unite the beef industry, leveraging the diversity of each province.
By uniting under a single brand, our industry is greater than the sum of its parts. Canadian beef is the national and global brand of excellence. In order to create and sustain brand loyalty, the focus and mandate of Canada Beef is to drive brand and resulting go-to-market initiatives in alignment with strategic business development priorities. The end result will be increased demand-pull, which in turn will enable commercial opportunities.
Canadian Cattle Association
The Canadian Cattle Association (CCA) is the national voice of Canada’s 60,000 beef farms and feedlots. Founded by producers and led by a producer-elected board, CCA works to address issues that concern Canada’s beef producers.
Canadian Meat Council
Represents Canada’s federally registered meat packers and processors as well as the industry’s suppliers of equipment, technology and services. The Council advocates on behalf of the needs of its members to secure and improve Canada’s global meat competitiveness and ensure Canada is trusted as a world leader in the provision of safe and wholesome meat.
Canadian Beef Breeds Council
The CBBC represents, supports and promotes the Canadian purebred beef cattle industry. It works in collaboration with various government and industry organizations in order to collectively assist and promote seedstock producers and connect its members on the domestic and international scales.
Canadian Round Table for Sustainable Beef
The CRSB is a multi-stakeholder initiative developed to advance sustainability efforts within the Canadian beef industry. Through leadership, science, multi-stakeholder engagement and collaboration, continuous improvement of sustainability of the Canadian beef value chain will be achieved and recognized.
National Cattle Feeder’s Association
The National Cattle Feeders’ Association is the unified voice for Canadian Cattle Feeders on national issues and works in collaboration with other cattle organizations and governments to strengthen and improve the cattle feeding industry.
Canadian Beef Grading Agency
The CBGA is a private, non-profit corporation accredited by the Canadian Food Inspection Agency
to deliver world-class grading services for beef and veal in Canada.
Canadian Cattle Identification Agency
The Canadian Cattle Identification Agency (CCIA) is a non-profit, industry led organization established
to promote and protect animal health and food safety concerns in the Canadian cattle herd.
Beef Cattle Research Council
The BCRC is committed to position the Canadian beef cattle industry as a global leader in beef quality, animal health, food safety and environmental stewardship.